Business Line Articles

  If a picture is worth a thousand words, what’s the worth of a video? From a business perspective, priceless. In today’s world, where life online is fast-paced and hyper-interactive, businesses have the ability to connect with their customers in a way that’s genuine and long lasting. While we’re staying connected via keyboards and touch screens, there’s no denying the impact of a human face – and a professionally produced web video has the power to create an emotional reaction that can convert a Google search into a loyal and enthusiastic customer. Credit: socialmediapowerguys.com For today’s installment of the digital literacy series, I spoke to Neil Scott (@StrategicVideo), President and General Manager of The Edge Communications Inc., a Calgary-based full-service video production company. Scott filled me in on the benefits of a well-made web video to businesses and offered valuable insight into how businesses can incorporate video into their digital media strategies....

  In this week’s edition of the digital literacy series we examine the power of social relationships – what makes them possible, why they’re powerful and important and why they matter to businesses. To get insight into this interesting topic, I turned to Harley Rivet (@HarleyRivet), President and CEO of Deep Dish Digital, an online and social media marketing company based in Saskatoon. Credit: www.schneiderb.com What makes social relationships possible? According to Rivet, today’s digital climate is allowing conversations to take place on a global scale and in all shapes and forms – between individuals and between thousands of people all at once. What’s making this possible? He points to the widespread availability of Internet access and a new wave of simple communication tools. Tools like Facebook and Twitter have torn down barriers, allowing people of all ages and demographics to form online relationships and to have meaningful conversations about a wide...

This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. This week we continue our digital literacy series with an interview with Kate Trgovac (@mynameiskate), a digital marketer with almost two decades of online marketing experience. Kate is President of Vancouver-based LintBucket Media, a boutique marketing agency specializing in social media marketing and digital content creation. Her clients include large corporations like Suncor Energy and Maple Leaf Foods as well as startups like Kinzin and Osmosus. Credit: mynameiskate.ca It’s fair to say that Kate is a social media trailblazer, especially in the sometimes reluctant oil and gas sector. Way back in 2006 (when social media was really in its infancy) Kate led a major player in the oil and gas industry on their first foray into social media. She’s one of the minds behind Petro-Canada’s successful PumpTalk blog....

his is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. If you’re working in the PR and marketing field, there’s no doubt that you’ve heard of David Meerman Scott. And you’ve probably read his bestselling book “The New Rules of Marketing and PR”. This book was a game changer – kick-starting social media awareness and introducing the industry to the power of these tools to spread brand awareness. Well, with his latest book “Newsjacking”, David takes the complicated relationship between journalists and PR people and spins it on its head.  David describes newsjacking as a way for PR people to inject their brands into breaking news stories in a way that’s relevant, interesting and guaranteed to get the attention of journalists. Essentially, this book is a guide on how to hijack the news and level the playing...

This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. This week’s digital literacy post focuses on the ways that digital media has changed politics, how this impacts Canada’s economy and why businesses need to be paying attention. Credit: Vancouver Sun To get an in-depth look at this topic, I turned to Troy Wason (@imparo), President of WMS Communications Inc. Wason has over 25 years experience in the political sphere, with a particular focus on digital media, including acting as the social media manager for an Alberta political party during the 2008 provincial election and as communications officer (social media) for a legislative caucus. According to Wason, digital media has influenced and altered politics in a number of important ways. In particular, political entities, including non-governmental organizations, have profited from the ability to connect with the public...

This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. In continuation of our series focusing on the growing relevance of digital literacy to Canada’s economy, today’s post focuses on the importance of strategically understanding market research. Our modern world offers an unprecedented volume of data, but it’s important to go beyond the numbers to realize the power they have to build brand loyalty and increase the bottom line. For more on this exceedingly relevant topic, I spoke to Brian Singh (@bfsingh), a market researcher and economist with over 20 years experience, and founder and managing director of ZINC Research. According to Singh, the current reality for businesses boils down to this: Marketing and communications is research and research is marketing and communications. You can’t have one without the other. Everything that a business is doing must be measured...

This is a guest post by Kelly Ferrier, owner of Calgary copywriting company Kay Phair Advising. You can find her on Twitter at @kayphair. Today’s post is the first in a series that will be examining the importance of digital literacy to Canada’s economy. Over the next few weeks, I’ll be interviewing key people to get their views on why digital literacy is important for businesses, non-profit organizations and even politics. My first interview was with Justin Kozuch, lead researcher for Pixel to Product, a research project designed to obtain accurate and reliable data concerning the qualitative, quantitative and behavioural aspects of the Canadian digital media economy. Launched in May 2010, project researchers spent a year polling and surveying Canadian digital agency owners and the digital workforce to understand the size and scope of the industry. Pixel to Product released their final report on May 25, 2011 and the results showed that Canada’s digital...